Facebook Creators Can Now Make Money From Videos That Use Licensed Music – TechCrunch

Meta announced today that Facebook creators can now earn money from their Facebook videos that use licensed music. The company is launching “Music Revenue Sharing” to allow video creators to include licensed music in their Facebook videos and earn a share of in-stream ad revenue. The company says this opens up a new way for music creators and rights holders to make money. Although the creators have been able to use licensed music in videos, they haven’t been able to monetize them until now.

With this new feature, whenever a creator uses licensed music in their Facebook videos that are 60 seconds or longer, they can earn money from certain videos through in-stream ads. Creators will receive a 20% revenue share of eligible videos, with a separate share for rights holders and Meta. The company did not disclose its exact share of revenue.

Meta says Facebook Reels is not eligible for monetization through Music Revenue Sharing at this time. It is possible that the company will expand Music Revenue Sharing for Reels in the future.

To qualify for Music Revenue Sharing, creators must be eligible for in-stream ads and meet Facebook’s monetization eligibility standards. sharing. Eligible songs include popular songs from artists such as Post Malone, Tove Lo, Grupo La Cumbia, Leah Kate and Bicep, among others. Finally, Meta notes that there must also be a visual component to the video and that the licensed music itself cannot be the primary purpose of the video.

Image credits: Goal

Content creators can identify eligible songs that have been approved for monetization through Music Revenue Sharing by accessing the licensed music library in Creator Studio. Once you’ve uploaded your video to your Facebook page, you’ll see a notification in Creator Studio and Support Inbox letting you know if the song is eligible for music revenue sharing. When the video is published to your Page, you will receive a notification confirming that your video is earning and sharing revenue. Creators can track their progress on expected in-stream ad earnings in Creator Studio.

Music Revenue Sharing will begin rolling out today to video creators around the world, says Meta. For starters, eligible videos will monetize from in-stream ads in the US and then expand to the rest of the world where the music is available on Facebook in the coming months. Meta also says it will continue to work with its music partners to expand its licensed music library to include more licensed music. The company also plans to create more ways for people to share and connect through videos on Facebook.

Meta says this feature is made possible by Rights Manager, a video, audio and image matching tool developed at Meta designed to help content owners protect their rights and manage their content.

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