How much does a true crime creator make in a month on TikTok, YouTube

How much does a true crime creator make in a month on TikTok, YouTube

How much does a true crime creator make in a month on TikTok, YouTube

  • Jack Neel has built 8.5 million followers on TikTok by posting true crime content.
  • He has since transitioned to YouTube where he already has 2.1 million subscribers.
  • Here’s how much he earned in the month of July with seven different income streams.

For Jack Neel, posting horror and true crime content started as an experiment.

He started a comedy account on TikTok in 2019, and as of early 2020, he has amassed nearly 1 million followers.

At the same time, he was inspired by MrBallen, a creator known for telling dark stories, to change his content.

“I have acting experience,” Neel told Insider. “I thought I’d try a little bit of theater, with a scary voice as a narrator, and take a different angle with it.”

The videos performed well, and in late 2020, he made horror and true-crime stories his focus, with popular videos like “blood-curdling facts” and “dirty history facts.”

As he gained a following, he struggled to build a sustainable, community-based business on TikTok and decided to transition to YouTube, posting compilations of his TikTok videos and trying on Shorts.

“TikTok is really just a means to an end,” he said. “I want to use TikTok and the success I’ve had there to get people to YouTube because it’s a better creative expression for me and I think I can provide more value to the audience on YouTube.”

Also, he can earn more money on the platform. His Shorts videos started gaining millions of views, allowing him to earn money from the Shorts Creator Fund. He also successfully transitioned to long format and was able to monetize his videos with ads through Google’s AdSense program.

At the same time, he has scaled his business, hiring people to work with him on long-form content and building a variety of income streams.

Here’s how much he earned in July from seven of his income streams:

Insider has verified earnings information against documentation provided by Neel.

Revenue from the brand deal comes from two long-term, well-paying contracts that Neel signed — one with a cryptocurrency exchange and one with a board game company — to promote products on his YouTube channel.

Media Consulting refers to the work Neel is currently doing with a media company, consulting with them twice a week on how to hone their social media and video creation skills to grow their online business.

He also makes money from ads on his long YouTube videos and from the Shorts Fund, a program that pays creators up to $10,000 a month to create Shorts.

Although his focus is on YouTube, Neel still receives a significant amount from the TikTok Creator Fund – unlike many other creators, who have been critical of the platform’s payments. In July, he earned an average of around $40 a day from his 40.5 million views on TikTok.

Two of her July income streams were non-recurring.

Neel struck a deal with merchandising company Represent that allowed him to work with designers to create a custom line of t-shirts, sweaters and jackets. In July, the company paid him a monthly advance of $15,000, which they hope to earn back on sales of their products.

He also earned a hiring nomination, which he received when he referred a person to a creative economy startup for a job.

Of course, these gains come with expenses. Neel said that since he started focusing on long-form content, his expenses have tripled.

He pays about $15,000 a month to employees and contractors such as video editors, researchers and thumbnail designers. And he pays $5,000 a month for a space that doubles as his home and office.

“It’s really that kind of J-curve investing you see in startups,” he said. “Throwing a lot of money into it and hoping it works out. And if it doesn’t, if I have to cut back on expenses and refocus on short-form content, I can do that, no problem.”

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