How to use your car to earn cash without driving for a living

Look no further than the outside of your car to earn money to help pay for the increased filling cost. New companies that allow drivers to bandage their vehicles in advertisements say drivers — especially those who drive many miles on the road each month — are signing up in record numbers.

Carvetise and Wrapify are the two main players in the market for these traveling billboards. They recruit people who drive for a living, whether for a ride-sharing company or as delivery people, but also anyone with a vehicle who wants to earn so-called passive income by decorating the car’s exterior with the brand.

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Carvetize matches drivers with companies that want to run in-vehicle advertising campaigns.

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With gas prices reaching $5 a gallon in more than a dozen US states, drivers are looking for ways to offset these costs.

“We definitely saw an increase in driver registrations that was correlated with rising gas prices,” Greg Star, co-founder of Carvetise, told CBS MoneyWatch.

How much can you earn?

Here’s how it works. Drivers are matched with different ad campaigns, based on vehicle type, geography and other factors. The company matches drivers with campaigns, but car owners can refuse to advertise a brand they don’t want to support. But to qualify, candidates must cover at least 1,000 miles on the road every month. Mileage is tracked using an app they download as soon as they sign up.

Typically, drivers can expect to earn between $250 and $1,300 a month on a given advertising campaign. In states where gas now costs at least $5 a gallon, that equates to 50 gallons of gas in low-cost advertising earnings.

Carvetise drivers automatically earn a $200 sign-up bonus and receive a flat fee of $100 per month. They can earn additional money by appearing at major concerts, sporting events and conferences, or by sharing pictures of their cars emblazoned with the ads.

If drivers choose to participate in the so-called “swarms” frequented by other vehicles advertising the same product or service at major events, they can earn even more money.

Advertisers range from higher education institutions and healthcare companies to a wide range of businesses including Netflix, Planet Fitness and the Wawa convenience store chain.

Star expects more companies to look to independent drivers to advertise as ride-hailing companies gobble up market share. “For decades we’ve seen ads on taxis and buses, but car-sharing advertising is the modern version of that,” Star said.

A 2019 study by market analysis firm Nielsen found that “packaged vehicles” are the second most noticed form of outdoor advertising, behind billboards.

Wanted: Drivers with long journeys

Wrapify, another company that matches drivers with advertisers, doesn’t pay drivers a flat fee, but instead pays them based on their performance, largely determined by the number of miles they drive. A driver with a fully wrapped vehicle can expect to earn between $264 and $452 a month, according to Wrapify.

Kathy Kristof, a concert economy expert and founder of SideHusl, which reviews hundreds of websites that help people make extra money, said the rolling ad market is “completely back and growing” after it crashed at the start of the coronavirus pandemic. COVID-19.

“Almost any company that would be on a billboard or bus is doing it,” she said. Advertisers are looking for innovative ways to reach people without spending a fortune, and this is an opportunity for anyone who owns a car.”

Companies are particularly interested in drivers who work for services like Lyft, Uber and GrubHub. “They’re going to places at high traffic times, when there’s going to be a lot of looks at these cars,” Kristof said, noting that people with long commutes in congested areas are also in demand.

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