Juventus will be reappearing in FIFA 23 now that its publisher, EA, has reacquired the licensing rights from longstanding rival, eFootball creator Konami. The team hasn’t been featured in a FIFA game since 2019 when Konami announced an exclusive partnership with Juventus, much to the surprise of players. EA has been featuring the fake team Piemonte Calcio instead of Juventus for the better part of the past four years.
The news comes directly from EA which announced an “exclusive multi-year partnership” granting the publisher all of the rights to the logos and kits belonging to Juventus. The partnership also includes licensing rights to the stadium, Allianz Arena. “EA and Juventus, one of the biggest and most successful Italian football clubs in the world, today announced a new, multi-year partnership which will see Juventus return to EA Sports’ renowned football video game series beginning in FIFA 23,” the company said in a statement on July 25, 2022.
“This partnership will see EA Sports become Juventus’ exclusive Sport Video Gaming Partner with a fully authentic in-game integration that will feature Juventus’ stadium, Allianz Stadium, along with the club’s logo and kits,” the company remarked. “Both partners are also excited to work across a number of lifestyle and cultural initiatives bringing new opportunities outside of football.”
EA also announced that player Claudio Marchisio is going to be making an appearance in FIFA 23 as a Hero Card for FIFA Ultimate Team. Marchisio currently holds no less than seven Serie A titles. “As well as the club partnership, former footballer Claudio Marchisio will join as a FIFA Ultimate Team Hero.” The publisher went on to say that “Marchisio is well known for coming through the Juventus academy on his way to becoming a club legend and fan favorite, winning multiple Scudetto titles and now solidifying that status with a Hero item in-game in FIFA 23 Ultimate Team.”
“This phenomenal club means so much to us and our fans and will enable EA Sports to continue to deliver the most authentic and comprehensive interactive football experiences possible in FIFA 23 and beyond,” Vice President of Brand at EA Sports FIFA David Jackson remarked. Chief Revenue Officer at Juventus Giorgio Ricci added that “we are proud to return to EA Sports’ side. The partnership with EA Sports goes beyond the concept of a traditional partnership.” The executive went on to say that “we chose EA Sports to go one step further because it is a partner sharing our vision and ambition.”
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